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Internal Communication, Engagement and Social Media
Internal communication is coming again to the fore within corporate communications since companies are more conscious about the value of employees as an important part of their stakeholders. Many...
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An ‘Excellent’ vision about Public Relations practice: James E. Grunig
From http://www.instituteofpr.comThis is the 6th month in this Public Relations MA, and we have had many opportunities to study the theory about Public Relations produced by one of its main gurus:...
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Should the lobbying industry be banned?
Is it Lobbying a legitimate activity? Is it not transparent? Is it too powerful, or does it contribute to empower a minority? Does lobbying imply corruption?From http://www.slate.com These were some of...
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Is Social Media winning the battle against Traditional Media?
From http://www.123rf.com It is a fact that the PR industry is dazzled by the social media factor due to the possibility of reaching the public directly, with consequently more autonomy and...
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Monitoring Social Media activity in a company: Cadbury´s case study (1)
Monitoring the activity of a company in social media requires a high dose of persistence and an accurate sense of what is social media strategy about. I monitored Cadbury´s activity in UK between...
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Monitoring Social Media activity in a company: Cadbury´s case study (2 and...
Cadbury´s social media activity is frequently updated: they post every day or every two days. They maintain the same content line on the three platforms, with little variations. The community manager...
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A visit to the British Library
From http://www.urban75.comIt is 10.30 in a cold London morning (12.03.2013). The hall of the British Library becomes a warm meeting point for the whole class group from Corporate Communications...
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For in-house PR: How to create a brief for a campaign
`Imagine for a moment that you are the Corporate Communications Director of one organisation and you have been asked by your Chief Executive to recruit a PR agency. Now you have to write a brief that...
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Social Media make the world global; but global is not equal to standard
Globalisation is not equal to standardization and different cultures need different communication strategies. Anthropologist Edward T. Hall created the distinction between `high context´ and `low...
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The experience with speakers through this MA in Public Relations
The MA in Public Relations provided by the University of Westminster consists of both an academic and practical experience. Besides the group works and constant practical assignments, I would like to...
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